Ocean Club Resorts

Objective:

Located on the island of Providenciales in the Turks and Caicos, Ocean Club Resorts is privately developed and managed, offering condominium accommodations in a personal atmosphere with all the hotel services and amenities. The company needed a custom e-business application for two primary audiences, condominium buyers interested in investing in a managed property and tourist interested in vacationing in the Turks and Caicos.

Solution:

Plexus M/2 planned and developed an e-business initiative for Ocean Club Resorts that merchandised the resort as an ideal destination for tourist seeking to vacation in the Caribbean. It also positions the Resort as an ideal real estate investment opportunity for condominium buyers seeking to own a managed resort property. The Web site serves as an excellent e-commerce application and enables the Resort to showcase its beautiful location, activities, amenities, book rooms, and feature the Picture of the Day. The real estate section features the properties (Ocean Club and Ocean Club West), facilities and services, rental programs, purchase terms, price lists, and site plans. The Lazy Day Club, a special program for visitors, past guests, and homeowners enables members to receive great discounts and special offers via e-mail. The Lazy Day Club was created as a cost effective way for the Company to profile guests and create direct one-to-one communication channels with owners and guests.