Develop a Web site and integrated marketing program for the Mall that targets luxury shoppers. Bal Harbour Shops management also needed to keep their store directory and calendar listings current.
Developed to promote this world-famous luxury shopping mall to out-of-town visitors, the site’s home page is an excellent example of a mouse-over used to deliver their welcome message in several languages. Customers can search the mall’s directory for contact information, locate favorite stores, check the event calendar for upcoming fashion shows, and get directions to the mall. An administration menu enables the Mall to easily update its directory, as well as the event calendar.