September 29, 2005 - South Florida CEO Magazine Selects Plexus Printable Version MIAMI, FLORIDA: South Florida CEO Magazine, a premier business publication serving corporate executives throughout Dade, Broward, and Palm Beach Counties has retained Plexus M/2 to redevelop its Web site and institute an eReach™ permission-based e-mail marketing program. "Certainly, Plexus M/2 impressed us with their creative and technology capabilities. But their ability to combine these services with pure media marketing savvy differentiated them from their competition," said Ron Mann, publisher and president of the monthly publication. "Plexus is recognized for its ability to integrate interactive features that enhance Web site functionality. Their proposal to bring our online presence up to par with our high-gloss four-color process magazine really hit the mark," Mr. Mann added. Plexus M/2 will redesign the "look and feel" of South Florida CEO Magazine's new Web site and improve overall site navigation and function. (The current site has many dead-ends and broken or missing links.) "We are also building a self-administration feature to make updating content from a current issue more efficient," said Hugh Moore, senior vice president of technology for Plexus M/2. "This feature will automatically transfer previous issue content into an archival section," he concluded. Among other innovative features, Plexus is developing a form to collect subscription registrations. The company is also building two custom eReach™ templates that will enable South Florida CEO Magazine to begin digital marketing outreach to its advertisers and subscribers. Estimated launch date of South Florida CEO Magazine's new Web site is October 28th. XXX About Plexus M/2 Plexus M/2 is an established e-business software and Internet services firm that assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology to help its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. Plexus M/2 has developed a new suite of automated online products and managed services for the small to medium-sized business (SMB) sector. The brand name of the suite is PlexSet™. The products and services are sold and delivered to SMB customers online through the company's automated e-commerce Web site (www.plexset.com). Businesses are able to purchase and self-administer the set-up and deployment of a Web site (eBusiness Builder™), e-mail marketing campaigns (eReach™), and e-commerce systems (eBuyer™), quickly and cost-efficiently. They may also track results of each product by using PlexSet's state-of-the-art statistical reporting and analysis tools (eMetrics™). Founded in 1998, Plexus M/2 is a privately held company headquartered in Miami, Florida. END About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. South Florida CEO Magazine Return to News Releases