August 1, 2005 - Windjammer Barefoot Cruises Upgrades Web Capabilities Printable Version MIAMI BEACH - In implementing a recent shift in Windjammer Barefoot Cruises online marketing strategy, Miami-based e-business firm Plexus M/2 has redesigned and reengineered the cruise company's primary Web site with more dynamic and interactive features. Included is a more prudent use of "Flash" technology to enable Windjammer's staff to use self-administration tools for timely content updates. This information typically includes sailing dates, itineraries, theme cruises, rates, special offers, and hotel listings. For the future, Plexus has also engineered the foundation of a database-driven guided search feature and trip planner that suggests the best trips available, based on a person's individual lifestyle preferences. eReach, the permission-based e-marketing software developed by Plexus, has also been integrated into Windjammer's CyberSailor program. eReach automatically adds new registrations to the customer database, and deletes so-called "un-subscribes" from the files. eReach's data-capturing capabilities also enable deeper profiling of a customer's demography and lifestyle tendencies. The CyberSailor Club is an opt-in marketing database developed by Plexus that automatically discounts available cabins and notifies all CyberSailor members 10-days prior to sailing. The CyberSailor database quickly grew to 40,000-plus members and Windjammer now runs at 100% capacity. "Windjammer's adventuresome world is visually stunning," said Hugh Moore, senior vice president of Plexus. "Our creative challenge was to design an intuitive interface imbued with the exotic images and vibrant hues of the Caribbean. Visitors to the site will thus experience something special," he added. The new site can be visited at www.windjammer.com. The two companies have worked together since the early days of the Internet when Plexus developed Windjammer's early Web sites. Windjammer's communication costs were reduced dramatically when Plexus engineered a program for customers to request cruise reservations online. Later, Plexus developed an online program to facilitate brochure request fulfillment. The cruise company's multiple Web sites are hosted within the Plexus server network. About Windjammer Barefoot Cruises, LTD Founded in 1947 by WWII U.S. Navy Submariner, Mike Burke, Windjammer Barefoot Cruises is the largest operator of tall ships in the world. The fleet of six includes Sailing Vessels: Flying Cloud, Legacy, Mandalay, Polynesia, Yankee Clipper and lone freighter/passenger vessel M.V. Amazing Grace. The fleet sails year-round from the Bahamas to South America on four, five, six, eight & 13-day voyages. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Windjammer Barefoot Cruises Return to News Releases