August 15, 2005 - Earth Share of Georgia Endorses eReach™ For All U.S. Offices Printable Version ATLANTA -- Earth Share of Georgia, Georgia's only dedicated environmental fund, has recently employed eReach™ to create and deliver its newsletter, Green At Work Online. eReach™ is a permission-based e-mail marketing software developed by Plexus M/2. Earth Share of Georgia's immediate success with its e-newsletter has prompted its management to recommend eReach™ to all Earth Share offices throughout the U.S. "To date we have deployed three issues of Green at Work Online and in that time we have received overwhelmingly positive feedback," commented Alice Rolls, executive director of Earth Share of Georgia. "The e-newsletter is not only creating consistent brand awareness for Earth Share of Georgia, but it is bridging the communication gap between our donors, coordinators, volunteers and champions. And for the first time ever we have a means to measure our communication successes and challenges through a tool that tracks each reader's interaction with the e-newsletter," she added. Earth Share offers citizens one smart and simple way to care for our air, land and water. The organization partners with Georgia businesses and employees to support more than 60 leading environmental groups through workplace campaigns and other activities. In addition to workplace giving campaigns, Earth Share plays a pivotal role as a communication and coordination nucleus to support its ultimate goal of promoting a healthy environment. "As we progress with our e-marketing plan, we thought that there might be an opportunity for other interested affiliates to benefit from our work thus far. Thus, we asked Plexus to consider a package deal we could offer Earth Share offices at a discounted rate, using some of our pre-existing design," Ms. Rolls concluded. According to Kyle Martell, Plexus M/2's senior vice president of sales, Earth Share of Georgia has also found eReach™ to be a very cost-effective method of communicating with donors, campaign coordinators, and access prospects. "Since there is no prepress, printing, or postage expense involved in the eReach™ Web-based application, the cost savings associated with producing the newsletter are substantial," he commented. About Earth Share of Georgia Earth Share of Georgia plays a vital role in promoting environmental education, volunteerism and charitable giving by partnering with businesses across Georgia. Since its founding in 1992, employees across the state have generously pledged their financial support and time to the important work of Earth Share's 60 member organizations. These contributions are growing exponentially as more and more businesses move to place the environment alongside United Way and other approved charities as a key recipient of annual employee payroll pledges. Earth Share of Georgia now participates in over sixty government and corporate campaigns including: American Express, Coca-Cola, Primerica, Worldspan, Emory University, Turner Broadcasting, City of Atlanta and the State of Georgia. Earth Share of Georgia was originally incorporated as the Environmental Fund for Georgia. In 2001, the Environmental Fund for Georgia became a state partner of Earth Share, the nation's oldest and largest environmental workplace fundraising organization. Now, thanks to this partnership, Earth Share of Georgia represents not only the best of Georgia's environmental organizations, but the most reputable in the nation, as well. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases