March 26, 2003 - Leading Midwest Resort To Redevelop Web Site Printable Version GAYLORD, MICHIGAN - Treetops Resort, recognized as one of Michigan's finest four-season resorts, has retained Plexus M/2 to engineer redevelopment of its Web site. Perched high over the Pigeon River Valley, the Alpine resort resides in one of northern lower Michigan's most stunning landscapes. Golfers and skiers alike consider Treetops Resorts a favorite seasonal destination for the whole family. "Treetops Resort offers an extraordinary array of recreational activities and real estate investment opportunities," said Kyle Martell, senior vice president of sales for Plexus M/2. "Our expertise in resort and real estate online marketing assures Treetops an intuitive Web site architecture that facilitates a user-friendly experience in accessing desired information on the resort's myriad offerings," he added. Some of the new Web site's features will include self-administered "hot spots" to promote seasonal events like the annual ESPN Par 3 Shootout. Web cams will feature real-time visuals of the golf courses during summertime and the ski slopes in winter. Updates on guest packages and their rates will be managed by self-administration modules developed by Plexus M/2. About Treetops Resort Situated outside "The Alpine Village" of remote Gaylord, Michigan, Treetops Resort offers 81 holes of Championship Golf on five world-class courses featuring designs by Robert Trent Jones, Sr., Tom Fazio, and Rick Smith. It is also home to the Rick Smith Golf Academy and Treetops Ladies Golf School 2003. Since the Gaylord area has an average annual snowfall of 175 inches, Treetops is also a major ski resort, offering downhill and cross-country skiing, and tubing during the winter months. Alpine Ski Schools, one of Michigan's finest ski schools, is located at the resort. Featuring certified instructors, the school ensures a nationally recognized standard of educational excellence. Treetops Resort also offers 254 deluxe rooms, suites, condominiums, and resort homes. Facilities include two restaurants, sports bar, over 20,000 square feet of conference and banquet space, two heated indoor and outdoor pools, spas, saunas, fitness center, sand volleyball courts, tennis courts, ski and sports shop, and a State Licensed Child Development Center. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases