July 22, 2005 - The Horton Group Selects eReach E-Mail Software Printable Version CHICAGO -- The Horton Group, ranked among the nation's top 50 insurance brokers, has recently chosen eReach to fulfill its online database marketing initiative. Developed by Plexus M/2, eReach is regarded as leading edge e-mail marketing software. It has fast become a popular corporate marketing tool for interactive communications to permission-based databases. The Horton Group specializes in providing insurance, risk management, and employee benefit solutions for companies and individuals. Since the Company's database is large and diverse, it has been difficult to communicate effectively with customers and prospects alike in an organized and timely manner. "eReach technology has greatly simplified both the e-mail outreach and data capture processes, plus it has added compelling full-color graphics and interactivity into the messaging mix," stated Hugh Moore, Plexus M/2's senior vice president of technology. "The Horton Group's unique combination of service capabilities and business excellence provides its clients with real value in a competitive marketplace," added Russell Rosen, Plexus vice president of client solutions. "eReach will serve to extend the Horton brand while actively growing and nurturing invaluable one-to-one relationships with the company's clients," he concluded. About The Horton Group The Horton Group began in 1971 as an eight-person insurance agency in Orland Park, Illinois. Today, the Company ranks among the Top 50 brokers in the United States and continues to be one of the fastest growing. As an independent broker, The Horton Group represents many leading insurance companies. Horton's experience and volume allows it to do business more effectively with a larger number of carriers than most agencies. In the areas of risk management, insurance and employee benefits, Horton provides programs and methodologies that are proven to lower costs and increase value. Horton adds to its service capabilities through acquisitions and new venture opportunities. These strategies, along with the Company's tools, techniques and talent, come together to form Horton's aggressive, growth-oriented culture of quality. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases