February 28, 2004 - Wyzer employs Plexus M/2's eBuyer for MBNA Printable Version NEW YORK -- Wyzer, Inc., a recognized leader in interactive, promotional Customer Relationship Management (CRM), has retained Plexus M/2 to develop a customized version of Plexus' eBuyer platform for its financial services client MBNA America. eBuyer is a Web-based e-commerce/shopping cart application. eBuyer will provide an easy-to-use online shopping solution for MBNA customers, enabling them to access and order special product offers with automatic cash-back incentives from CashBackWarehouse.com. Initial shopping categories will include electronics, sporting goods, home appliances, jewelry, plus travel and accessories. Up to ten shopping categories will be offered by the system, with flexibility to expand as needed. eBuyer provides a password-protected ordering function with several levels of access. MBNA customers will be able to access the Web site and build their own orders with ease. After placing an order, the customer will receive an e-mail confirming the order and pricing. Orders are then transmitted to MBNA's fulfillment center. Another e-mail will confirm the order has been shipped. The MBNA eBuyer application modules include self-administration features that will enable MBNA staff to easily add or delete product offerings, and to edit content, including pricing, when required. MBNA will also have the ability to update content on select pages throughout the site. About Wyzer, Inc. Wyzer offers an array of services designed to help national brands establish and develop relationships their target consumers. Its clients include the American Home Owner's Association, Mars, Inc, MBNA, Mead Johnson, Pfizer, Providian Financial, The New York Times, and Unilever. Founded in 1999, by Ramsel Potter, a Madison Avenue veteran, the company specializes in consumer product promotion. Initially pioneering promotional CRM through an online promotions and research platform for the consumer product industry, Wyzer's business has broadened to include e-mail marketing, e-commerce, and eCRM programs. The company has offices in New York, Los Angeles, and London. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases