December 3, 2003 - Leading Regional Food Manufacturer-Distributor Hires Plexus Printable Version Los Angeles, California - Reynaldo's Mexican Food has selected Plexus M/2 Holdings, LLC (d.b.a. Plexus M/2) to plan, design, and engineer a Web-based initiative that includes accompanying software and hardware integration for the company. The venerable Los Angeles-based company has retained Plexus M/2 to deliver transactional Web site development, database creation, Web site maintenance, and computer network hardware specification and installation. Plexus M/2's primary directive is to automate Reynaldo's operations with more efficient business processes that ensure continued success for the long term. The company will implement a Web initiative that includes a database application that enables self-administration of Web site content, plus the ability to manage an online ordering system. The underlining goal of Reynaldo's Web-based strategy is to expand its customer base by increasing its capacity to handle more business with greater efficiency. Reynaldo's customers will soon have the ability to place orders online and review their account history. Reynaldo's currently uses a manual ordering system. "Orders are now placed with delivery drivers, or a product request sheet is faxed to the company where the order is then keyed in and pulled from the warehouse. Order processing is laborious and time consuming. Customer information is re-entered onto multiple forms many times in the ordering process and is very inefficient," according to Christopher Barnes, vice president of client solutions for Plexus M/2. "A number of Reynaldo's larger clients had recently been asking for a Web-based contact and ordering process. Fittingly, Reynaldo's management recognized Plexus M/2's e-business expertise and retained us to automate its product manufacturing and distribution processes. It's great client acquisition and we anticipate a mutually successful relationship for many years to come," Mr. Barnes concluded. Reynaldo's Mexican Food Reynaldo's Mexican Food is a forty-year old company located in the Los Angles Basin. The company supplies a variety of Mexican foodstuffs (tortillas, sausages, chorizo, etc.) to roughly 200 clients located throughout the United States (e.g., Albertson's super markets, small retail foods outlets, etc.). The company was recently awarded a $30 million annual contract with Burger King to manufacture and distribute Mexican foodstuffs for new Mexican food menu items to be offered by the company franchises. All manufacturing and distribution is produced in Los Angeles. The company is a sole proprietorship. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases