November 11, 2002 - Fiji Visitors Bureau launches eReach™ travel agent program Printable Version Los Angeles, CA - The Fiji Visitors Bureau (FVB) retained Plexus M/2 to design and engineer a custom version of eReach™, the company's proprietary e-mail marketing software. eReach™ enables the tourism organization to employ a cooperative e-mail marketing program with each of its 600-plus worldwide registered travel agents. Using the application, each travel agent can set up a personal eReach™ account to deploy Fiji Island e-mail templates, designed by Plexus for the FVB. Known as a cooperative marketing program, this FVB initiative empowers agents to market Fiji travel packages to their own proprietary e-mail databases of clients and prospects, free of charge. The organization's goal is to build stronger relationships with individual travel agents and increase tourism to the Fiji Islands. By deploying eReach™, the FVB expects to gain a competitive edge in Pacific Rim tourism online marketing. "This custom version of eReach™ is a powerful e-mail marketing tool that provides our client with immediate access to 600-plus registered travel agents, their clients, and prospects. eReach™ is a cost-effective solution and should provide the Fiji Visitor's Bureau a rapid return on its investment," commented Kyle H. Martell, president of Plexus M/2. "This software product can be quickly customized and deployed for any organization. Plexus is also introducing the eReach™ cooperative marketing model to scores of Visitor and Convention Bureaus throughout the United States. Talks will soon begin regarding European distribution," he added. About Fiji Visitors Bureau The Fiji Visitors Bureau is a non-profit organization that focuses on promoting the Fiji Islands as a world-class tourist destination. The FVB regards online marketing as an essential part of its marketing mix with the goal to build one-to-one relationships with travel agents, worldwide. An important objective of the FVB is to provide informational and educational sources for those wanting to learn more about the Fiji Islands and, hopefully, visit one day. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases