November 8, 2002 - Mid-West’s Largest Real Estate Developer Retains Plexus M/2 Printable Version Chicago, IL - Joseph Freed and Associates, LLC (JFA) of Chicago has selected Plexus M/2 Holdings, LLC (d.b.a. Plexus M/2) to provide e-business services. The largest privately owned real estate development organization in the Midwest, Joseph Freed and Associates has roots in the Chicago area dating back 50 years. In that time, the full-service company has developed, managed, acquired or redeveloped in excess of 9,000,000 square feet of retail space. Its portfolio now consists of 31 urban and suburban retail and mixed-use properties in seven states. Plexus M/2 was retained to implement eReach™ its e-mail marketing software, plus ongoing online marketing campaigns. In addition to providing creative and strategy services, Plexus will also engineer a "property listings" database to integrate into JFA's existing corporate Web site. Also, Plexus will provide ongoing development, maintenance, and hosting for three of the company's Web sites (i.e., Joseph Freed and Associates, Joseph Freed Homes, The Sullivan Center). Plexus M/2's primary objective for JFA is to plan and implement successful Internet marketing strategies conceived to establish the company as an industry leader in digital marketing. Plexus will also engineer and build dynamic database applications for content management and delivery to increase Web site traffic, qualified lead generation, and sales. Another goal is to establish communication channels between Joseph Freed and Associates and each of their customers and prospects, one-to-one. "This engagement represents a substantial client acquisition in the competitive real estate e-business services market. Joseph Freed and Associates is one of the most recognized real estate brands in the Midwestern United States," said Kyle H. Martell, president of Plexus M/2. "A client of this quality and size will extend our expertise and real estate client portfolio and open other such opportunities in the region," he concluded. About Joseph Freed and Associates, LLC Joseph Freed and Associates, LLC is a full-service real estate development company that is headquartered in Chicago, Illinois. The company's portfolio consists of retail and commercial properties throughout seven states. The company's experience has given it an in-depth awareness of its market and credibility as one of the industry's most experienced developers. Over the last few years, JFA has strengthened its real estate portfolio. The company has developed strategic programs to add value to its portfolio by upgrading and renovating older properties, developing new real estate projects and repositioning underused properties through redevelopment and tenant upgrading. Today more than ever before, JFA can provide the broadest variety of retail locations and unique leasing opportunities for retailers looking to expand or relocate. The company's most recent projects consist of "Main Street" and mixed-use developments within the Chicago Loop and suburbs, Ann Arbor, Michigan and Phoenix, Arizona, plus redevelopment projects in Chicago, Dekalb, Evanston, and Norridge, Illinois. Through their affiliate Joseph Freed Homes, the company has been able to explore a broadening range of real estate opportunities in the residential arena. Joseph Freed Homes a wholly owned subsidiary, develops urban and suburban, single and multifamily residences. It specializes in high quality homes that consistently appreciate in value, while providing an unparalleled level of customer services. Joseph Freed Homes has developed more than 2,000 units with another 500 units currently under development. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases