August 19, 2004 - Knight Ridder Launches South Florida Media Extranet Printable Version CONTACT: Kyle Martell 305.377.2880 Miami, FL - Plexus Holdings LLC (d.b.a. Plexus M/2) has launched an extranet application for Knight Ridder`s media properties that include The Miami Herald, El Nuevo Herald, The Jewish Star Times, Street Miami, Herald Custom Publishing (Destination Guides), Florida Keys Newspapers, Apartment Magazine, Keynoter, Aboard In-flight Magazines, Herald Direct Marketing, Herald Event Marketing, and more. The extranet is a database application engineered to enable Knight Ridder's media properties to display coverage data, advertising specifications and rates for over 30 South Florida publications, plus details on the Miami Herald's Direct and Event Marketing capabilities. The Plexus application utilizes an easy-to-use search engine display to enable sales representatives to quickly build accurate media buying plans for corporate and advertising agency media buyers. "This extranet application leverages those relationships media sales people have with their clients. It empowers them to quickly deliver a comprehensive media package that's focused on successfully reaching each advertiser's targeted audience. We've developed a powerful search engine that provides each representative with more opportunities to sell myriad products in multiple publications, in multiple languages, while reducing the cost-per-sale," said Kyle Martell, senior vice president of sales for Plexus. "It's an intelligent business tool that allows the Miami Herald to increase sales and market share in today's highly competitive print advertising and marketing services market," he further stated. About Knight Ridder Knight Ridder is a communications company engaged primarily in the newspaper business and Internet publishing. The second-largest newspaper publisher in the United States, it owns 32 dailies and operates the Real Cities network of 54 regional Web sites. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases