July 22, 2004 - Air New Zealand Launches Online Marketing Campaign Printable Version CONTACT: Kyle Martell 305.377.2880 Los Angeles, CA - Plexus M/2 Holdings LLC (d.b.a. Plexus M/2) has launched a new micro-Web site for its client Air New Zealand. The new site promotes the airline's travel packages to consumers for summer travel. In concert with the micro-site launch, a direct mail campaign is planned that will notify Air New Zealand's travel customer database about the company's new site. Each direct mail message will be individually targeted based on personal profile and preference criteria previously supplied by each customer. "Air New Zealand's micro -Web site is an excellent example of a digital marketing program designed to integrate with the company's traditional marketing programs. The application was designed specifically to provide timely information, such as fare codes and special offers, to travel professionals in the United Sates and Canada," said Kyle Martell, Senior Vice President of Sales for Plexus M/2. "Additionally, the application is engineered with custom analytical reporting features that enable Air New Zealand to better understand their customers," he continued. About Air New Zealand Air New Zealand Limited is an international and domestic airline group that is publicly listed on the New Zealand and Australian Stock Exchanges. The principle activities of the Group are the operation of international and domestic air passenger and cargo transport services throughout New Zealand, the South West Pacific, and to Australia. The Group also encompasses business units providing engineering and ground handling services. Subsidiaries extend to booking systems, travel wholesaling and retailing services. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases