Herald Custom Publishing’s New Website


HCP/Aboard Publishing, a subsidiary of The McClatchy Company, a multi-disciplinary publishing and promotional company specializing in the travel and tourism industry, has introduced a Web site to complement its successful Art Book premium destination in-room hotel guides and to merchandise each client’s distinctive hotel. The Web site resides at www.remarkablehotels.com. Plexus, an Internet marketing company, designed the site.

Each Art Book premium destination guide is published for a collection of the most exclusive and well-known hotel properties in the world. These properties are noted for their unique design, unparalleled level of service and in many cases their location among the most fashionable and trend-setting shopping districts.

Five hotel properties are presently showcased in the new Web site and include:

The Drake Hotel, Chicago
Sheraton Bal Harbour, Bal Harbour, Florida
Mandarin Oriental, Miami, Florida
Mandarin, New York
Kahala Mandarin Oriental, Oahu, Hawaii

“The Photo Tour application developed using Macromedia Flash graphics is the next generation of `look and feel’ for our self-administration features. It combines an attractive and intuitive interface with automatic scalability, enabling the client to add any number of hotels and images for each hotel tour,” said Hugh Moore, Plexus M/2′s senior vice president of technology.

About HCP/Aboard Publishing

HCP/Aboard Publishing (www.hcpaboard.com), the custom publishing division of the Miami Herald Media Company and a subsidiary of The McClatchy Company. The McClatchy Company is the third-largest newspaper company in the United States, a leading newspaper and digital publisher dedicated to the values of quality journalism, free expression and community service.

HCP/Aboard Publishing is the creator or award-winning magazines and guides, in-room hotel books, in-flight magazines, turnkey marketing and communications programs and the promotional and sales organizations behind them. Clients include; the St. Maarten Hospitality & Trade Association; the Bermuda Hotel Association; Charleston, South Carolina; The British Virgin Islands Chamber of Commerce & Hotel Association; The Greater Miami Convention & Visitors Bureau; Colorado Mountain Express; The Los Cabos Hotel Association; Hyatt Hotels & Resorts; Puerto Rico and the Dominican Republic.

The company is also the largest publisher of in-flight magazines in Latin American and the Caribbean, serving American Eagle, Lan Chile, Aeropostal, TACA, and others.

About Plexus

Plexus is an established Internet marketing company that assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in Internet marketing and business strategy, database marketing, creative design, and Web-based technology to help its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation.

Founded in 1998, Plexus is a privately held company with offices in Austin, Texas and Miami, Florida.
For more information, please go to http://plexusinternetmarketing.com/ or call 1.800.320.1588.

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